No CMS. No staging. No tickets. Marketing edits copy, images, layouts, multi-language fields and audience variations directly on the running site.
A traditional CMS is a separate tool that stores content. The Site Editor is a panel inside the deployed app. You see the production page, click any element, change it.
Marketing logs into a separate admin. Updates a field. Triggers a build. Waits for staging. Asks dev to deploy. Refreshes production. Discovers the layout broke.
Authorized users open the running app, switch to Edit mode, click any element, change it. The application model updates. The page reflects it. No staging. No build. No tickets.
Eight surfaces, one editor. Built into the application, not bolted on.
Click any text on the live page and rewrite it. Headlines, body copy, CTAs, microcopy — all editable in place.
Replace photography, illustrations and video posters without leaving the page. Crops, alt text and responsive variants travel with the asset.
Reorder sections, swap component blocks and adjust spacing. Production stays consistent — the app model enforces the rules.
Every editable field is locale-aware. Switch language, edit, publish. Translation memory and missing-locale flags surface automatically.
Create variations on any block, split traffic, watch the winner emerge. Statistical significance computed live; promote with one click.
Show different content to different segments — by source, geography, account type, lifecycle stage, or any signal in the application model.
Queue content drops for product launches, sales windows and seasonal campaigns. Scheduling is per-locale and per-audience.
Optional draft → review → approve → publish gates per content type. Roles, permissions and audit trail are part of the application model.
Heatmaps and engagement metrics overlay the page you're editing. The decision and the change happen on the same canvas.
The interest system observes what each visitor reads, clicks, opens and skips — building an interest profile inside the application model. Marketing uses those signals to shape what each visitor sees next.
The loyalty system tracks points, tiers, badges and benefits as part of the application model. Marketing decides what counts, what unlocks, and what each tier sees on the live site.
Marketing, content and operations — three roles, one editor, zero developer tickets between them and the live page.
Owns the funnel. Ships campaigns, launches pages, runs experiments — all on the live production app.
Owns the words and the locales. Drafts, translates, schedules, publishes — across every market.
Manages clients, retainers and post-launch life of the product. The editor is what they hand off — not a dev backlog.
A CMS sits beside the app. The Site Editor sits inside it. That single architectural choice changes everything downstream.
Join the pilot and put the Site Editor in front of your marketing team this quarter.